With SparkTV, our constant effort has been to be the source of smart, informative, entertaining and inspiring content for the emerging audiences in India.
The media landscape currently suffers from the 80-20 problem — with large volume of online content available only in English, and sheer lack of non-UGC content in several categories for the vernacular language audiences. We hope to level the playing field by bringing quality content to the emerging audiences.
Up until now, Homescreen Network’s recently launched SparkTV app had been serving content in 4 languages — Tamil, Hindi, Bengali and English.
Today we launched our Kannada content stream on the app, making the app accessible to over 25 million Kannada-language users who may not be comfortable with English.
Over the next few months, we will be dramatically scaling up our Kannada churn, bringing a wide bouquet of quality content to the Kannada speaking users.
Watch this space for more updates!